Tjoos Helps Merchants Drive Sales Using Coupon Codes

27. January 2009 13:20

Today, one of the largest online coupon sites, launches its Merchant Portal, allowing online stores to add their store information and coupons.

Coupon codes are similar to traditional grocery coupons but for online stores and give customers instant discounts on their purchases. They have proven to be an effective online marketing tool to achieve specific business objectives.

For example, merchants aiming to find new customers issue coupons that are only valid for first time buyers. To increase their average order size, stores can issue coupons that apply only to orders over a certain amount. This encourages customers to “up-size” their order to qualify for the discount. Adding an expiry date to coupons creates a sense of urgency and helps reel in those consumers that are sitting on the fence. By tailoring their coupons to meet their business objectives, merchants are able to create targeted marketing promotions through the use of coupon codes.

After they have crafted their promotions, merchants need to get the word out to the right consumers about their coupon codes. To help online merchants reach their audience, developed a Merchant Portal ( This new self-serve portal gives any merchant the ability to add their coupons and store information to the coupon directory. Doing so gives the store free exposure to the quarter million people that visit monthly. Sites that complete their listing by providing an exclusive coupon and placing a badge on their site are featured on the homepage for a limited time and receive premium exposure on an ongoing basis.

Bart Jellema, co-founder of says “We are excited to connect with merchants and give them a place to get the word out about their coupons while at the same time help our users find excellent value deals.”

About has the largest collection of verified online coupons. The company was founded in 2007 with the mission of making online shopping easier and more transparent for consumers and merchants alike.

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